SportAI Turns Your Phone into a Pro-Level Sports Analyst (with Lauren Pedersen)

For most of tennis history, technique feedback came down to a coach's trained eye and a hunch. Elite pros travel with analysts and data teams. The other 99 percent of players get a guess. Lauren Pedersen built SportAI to close that gap. The platform uses computer vision to analyze video off a mobile phone or a court-mounted camera, treats nearly every pixel like a sensor on the player's body, and returns instant feedback on technique, tactics, and pro-style match stats. When Oivind Sorvald, Casper Ruud's longtime technical coach and one of the best in the world, saw the technology, he recognized how it could change the way coaches everywhere collect data on players. In this episode of Lead with AI, Dr. Tamara Nall speaks with Lauren Pedersen about her path playing Division One college tennis, building a career at global ad agencies, and founding SportAI in Oslo. Lauren breaks down how the camera-agnostic system works, why consent sits at the center of its ethics, how clubs and federations turn court cameras into new revenue, and why she believes AI should give coaches 10x more impact instead of replacing them. Want to see what SportAI can do for your game? Go to sportai.com to apply for the beta and test it with your mobile phone, or learn about court camera options for your club. Check out the links below to follow Lauren, connect with the SportAI team, and subscribe to Lead with AI on Apple Podcasts, Spotify, YouTube, or wherever you listen for more conversations with the founders building the future of AI. Follow or Subscribe to Lead with AI Podcast Website: https://www.leadwithaipodcast.com Apple Podcasts: https://podcasts.apple.com/us/podcast/lead-with-ai/id1802979004 Spotify: https://open.spotify.com/show/01BFepfiNGP9pOrqWpmkud YouTube: https://www.youtube.com/@leadwithaipodcast Facebook: https://www.facebook.com/profile.php?id=61572557201507 Instagram: https://www.instagram.com/leadwithaipodcast TikTok: https://www.tiktok.com/@leadwithaipodcast Twitter (X): https://www.x.com/leadwithai Follow Dr. Tamara Nall LinkedIn: https://www.linkedin.com/in/tamaranall Website: https://www.tamaranall.com Email: Tamara@LeadwithAIPodcast.com Follow Lauren Pedersen (CEO and Co-Founder, SportAI) LinkedIn: https://www.linkedin.com/in/laurenmartinpedersen/ Website: https://sportai.com/ LinkedIn (SportAI): https://www.linkedin.com/company/sportai-com/